The food and beverage industry connects production, distribution and brand management in a business environment shaped by changes in consumer habits, market pressures and detailed regulatory requirements. In that environment, legal questions arise at every stage of the business, from the development and placing of products on the market to their distribution, advertising and sale.
Our sector experience is based on the continuous advice to a company that combines the production of beverages with the distribution of a portfolio of international food and beverage brands. That business model gives us a direct view of the commercial and regulatory challenges that producers and distributors meet in their day-to-day business.
We advise on commercial and distribution agreements, relationships with brand owners, suppliers and other business partners, the protection of competition and consumers, the labelling and advertising of products, promotional activities and other questions of regulatory compliance. We shape the legal solutions with an understanding of the actual path of the product and of the business relationships, from production and management of the brand portfolio to distribution through retail and HoReCa channels.