Consumer Products

The consumer-products industry is shaped by rapid changes in consumer habits, the growth of online sales, intensive promotional activity and increasingly detailed regulatory requirements. For international brands, succeeding in the local market means aligning global business models and standards with Croatian rules on sales, pricing, advertising, consumer protection and the placing of products on the market.

Our sector experience covers, in particular, two distinct segments: fashion, and household products and appliances. We advise international companies whose business includes a wide range of fashion clothing and accessories, or small household appliances, tableware and other household products, sold through physical stores and online channels.

The advice is shaped by the particular product category and by the way it is sold. It covers commercial and distribution relationships, online and retail operations, price indication and promotional campaigns, consumer protection, product labelling, guarantees and service models, regulatory compliance, and environmental duties relating to products, packaging and waste management.

Our experience of how international brands operate allows us to adapt group policies and commercial initiatives to the requirements of the Croatian market, with practical solutions that follow the product through every relevant stage, from placing it on the market and advertising it to sale, use and after-sales support.